/External links in practice – what external links are suitable for the new website

External links in practice – what external links are suitable for the new website

External links in practice – what external links are suitable for the new website

This article is written for Xiaobai who is doing external chaining and will be doing external chaining. If you already have a lot of external chain resources, there is no need to read it.

Since I wrote the external chain series, I have received many private letters from readers.

  • Ruofan, I don’t know anything about the external chain, how do I start?
  • Teacher Ruofan, can you teach some simple and practical external link skills?
  • Ruofan, I read all your articles and feel like I have learned a lot, but I still don’t know how to start

Because I may not have so much energy to answer them one by one in private, but I will collect readers’ questions and solve them in the form of articles.

​Using my limited ability and energy to help more friends who want to understand SEO get started, this is what I want to do.

First of all, I think I have an obligation to help you sort out the normal SEO logic.

First of all, it’s not an easy path to success, because websites all over the world will want to compete for free traffic, and people in foreign countries have their natural advantages, understand English, and have more time with Google than us Be early.

So if we do this with the attitude of wanting to make it easy and get natural traffic, then your SEO project will end in failure in all likelihood.

Although competition is difficult, it does not mean that we cannot do it.

Google SEO = Technical SEO + Offsite SEO + Content

Technical SEO and content, we have talked about it in great detail before, if you are interested, you may wish to take a look at the complete series of on-site SEO and content skills.

Below is the outline of this article, again, these backlinks are just the beginning, not for every website, and it’s not the best.

Web 2.0 External link

Web 2.0what is?

Web 2.0 refers to websites that target end users and emphasize user-generated content, ease of use, a culture of engagement, and interoperability. This is the explanation given by Wikipedia.

And we can understand it in simple terms. Like our domestic Sina, Jianshu and other platforms. We can use the second-level domain name as our own blog URL, and we must have a domain name server to have our own space, publish our own articles, and add our own links.


Although the weight of the main domain of this kind of link is generally not bad, it is generally not recommended to do too much. It would be better to use it as a weight padding in the early stage. But if you can run several relatively good platforms, you can not only gain the weight of the platform, but also bring a lot of natural traffic. This is still good.

There are generally two approaches

One is to use pseudo-original articles and continue to post them on major platforms. The advantage of this is that you don’t need to spend too much energy on the content, you only need to directly use the skills to produce it. But if you want to operate your account, you need to use the second method.

Another is to submit high-quality original content, manage it carefully, as one of the long-term investment assets

How to do itweb2.0External link

  • Register a web2.0 account (via email)
  • Second-level domain names, titles, and descriptions can all use keywords
  • To create about us and contact us pages
  • Post content (content with relevance and anchor text links)

list several web2.0Blog Platform






The following provides a list of some websites web2.0, and the small partners in need can download it by themselves

web2.0 website list

Submit Site Directory

What is Submission to Site Directories

Simply put, it is to submit the URL of your site to other directory sites to obtain your backlinks and bring corresponding traffic.

where to submit website directories

Google search

Search keywords directly on Google: directory submission, directory login, Website Submission and you can find a lot of directory websites.

Because the search results will be many pages, so you’d better add your industry. For example, if you are a clothing website, then you can search for Clothing Website Submission

There is one thing that has to be mentioned. In the past, this method used to do seo external links will have good results, but in recent years, this method is only suitable for some new sites to increase the weight. We can directly see the trend of search volume of keywords in the figure below. Many, many fewer people are searching for these keywords in recent years.

View competitor directories

When we do backlinks, finding the backlinks of our competitors is always one of our best ways. The tool recommends ahrefs, find the method, put the competitor’s domain name into the ahrefs search box, click Backlinks, and select One link per domain.

follow the vine

Many website directories themselves include other website directories, so as long as we find one website directory, we can follow the trail and find many website directories that can be submitted.

Some website directories are provided below, and those in need can download them by themselves

Website Submission Directory

Forum, blog message

This method is the way most Xiaobai make external links. As the name suggests, it is to comment on some industry-related websites and forum articles. Thereby attaching its own link.

And such links are usually not very good, and most of them have nofollow links, but if you are a new site, you can also use this method or some links and traffic in the early stage.

The operation method is also very simple. Search directly on Google with advanced instructions, allintitle:forum (blog). If you don’t understand advanced instructions, you can go to my previous article. After finding the corresponding content, some articles can leave a message and comment below.

Secondly, we have not yet used the content manager of ahrefs, enter your keywords, then find the corresponding website, and then export it with one click.

guest blogger

Submit your own blog to another website for publication, and you can get corresponding links and recommended traffic, which is called guest post. In the third part of off-site SEO, it is discussed in detail.

Exchange external chain

In the early days of your website, it is difficult for you to find unfamiliar websites and ask them to exchange links for you. So you can only find acquaintances, customers, etc., and let them exchange links for you.


Many people don’t know what a skyscraper means, we call it a Skyscraper. Simply put, you write a better article than others, so that the sites that link to that article link to you.

If you don’t want to write articles or don’t have a lot of energy, this method is definitely not for you

Process in three steps

  • Find articles with a lot of backlinks in the industry.
  • Analyze the strengths and weaknesses of the article and write a better article with the same topic as this article.
  • Find the pages that link to the article, find out how to get in touch, and send an email to get the other person to replace the link to the previous article with yours.

So the question is, how do we find the articles of these websites, or use the contencs explorer of ahrefs.

Enter the target keyword and add blog to find articles with top rankings and topics similar to your own website. Because the higher the ranking, the natural need for a lot of good links.

Next comes the second step.I shouldn’t need to say more about that.

Again,Nothing is easy to succeed. If you want to get results in seo in a short time, then I can’t help you. If you are doing white hat SEO in a down-to-earth way, then we can have more common topics.

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Ifan SEO introduction:

Research Google SEO tutorial, Google SEO combat school, good at Google SEO and promotion of the underlying logic analysis.

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