/How important is website user experience to Google SEO…

How important is website user experience to Google SEO…

How important is website user experience to Google SEO…

In August 2021, Google updated the user experience algorithm, but some students disagreed. That’s why some classmates now send me the website, and let me help analyze the advantages and disadvantages of the website. Sometimes I really can’t bear to look directly, but it’s not good to overstrike. Therefore, I wrote an article to my readers to encourage everyone.

what is user experience

User experience signals measure how users perceive various aspects of the experience of interacting with a web page. Optimizing for these factors can make users more enjoyable across all web browsers and surfaces, and help sites evolve toward user expectations on mobile. This is the explanation given by Google.

In fact, we can simply understand that as long as we make the page look like the user wants to see, it is the best embodiment of SEO.

user experienceupdated core factor

I have counted 6 important indicators for you here. Below I will explain this term in the most common words, and then give the solution in the next paragraph.

Max content draw:Largest Contentful Paint (LCP for short)

This metric measures the load time of the main content of the page — especially the largest content element. How does Google determine the largest element?

When the page is loading, Google will grab the largest element in the visible range of the page, and will change the content in the visible range at any time, until the page is fully loaded, the largest element in the page will be set to LCP.

First Input Delay: First Input Delay(short nameFID)

This metric tracks the time from the first user interaction with your page (clicking a link, clicking a button, etc.) until the page actually responds.

For example, a user enters your article page through your keywords, and then during the reading process, he finds that the page has other interesting content, then the user will click to enter the next page. We need to control the time to enter the next page to the best.

Cumulative Layout Shift: Cumulative Layout Shift (short nameCLS)

This tracks the visual stability of the content on your pages. If your site layout shifts unexpectedly, it’s considered a poor user experience. If you’ve ever tried to click or tap on something and the button or link has shifted, it’s going to be very irritating to you.

This usually occurs when the mobile button spacing is too small, sudden advertising pop-ups and the like.

Judging criteria for three factors

Maximum Content Paint (LCP) should be under 2.5 seconds

First Input Delay (FID) strives for less than 100ms

Cumulative placement transfer (CLS) ensures a score below 0.1

mobile friendly

There is nothing to say about this. The previous articles have mentioned it many times. When building a website, you must pay attention to the adaptation of mobile. Also, regarding mobile AMP technology, Google now clearly states that AMP does not have any direct connection to SEO. But it can still provide your website speed.

Safe browsing experience

There were originally two security aspects, but I combined them into one here because I think https is also part of the safe browsing experience.

Google wants websites to provide visitors with a safe browsing experience, but it also understands that not every website will have its users’ best interests at heart. That’s why Google Search considers whether a site follows two important safe browsing best practices.

This webpage is served over a secure connection (HTTPS).

The webpage contains no malicious or deceptive content and is designed to compromise the privacy or security of visitors through means such as malware or phishing attacks

intrusive interstitial ads

Many people may not understand what this means. In fact, I didn’t understand it when I first read it, and I slowly understood it after reading a lot of materials.

For example, you are browsing a certain page on the website, or reading a certain content. But does it give you an advertising pop-up window, telling you that they have a discount, and asking you to fill in your email to find out. If it is a pop-up window, there is no problem. For example, when you enter the website, it will give you a window to tell him what the most popular products are and there are discounts. But repeatedly inserting ads can seriously affect the user experience. So this was hit by Google.

How to make the best user experience on your website

Above we have understood the reasons why the website affects the user experience. Next, we will talk about how to deal with these factors in a targeted manner.

Mobile terminal adaptation

If you don’t know if your mobile terminal is compatible, there are two ways to check

Go to your Google search console tool to check mobile usability.As shown below

user experience

The two factors circled above are common mistakes on many websites, and many template themes are not mobile friendly on their own. So when you detect it, either you can modify it according to his rules, or you can change to a better theme.

If you don’t have GSC or don’t want to log in,

Then you can also enter https://search.google.com/test/mobile-friendly as shown below

user experience

Specific precautions are as follows

  • Keep the menu short and organized. Combine similar fields into one to reduce the number of links in the menu bar.
  • The logo of the mobile terminal is set to return to the home page, otherwise the experience will be very poor
  • Put your mobile search box in a conspicuous and unobstructed place so users can use it at any time
  • Make sure your text and images are responsive. All content on your page must be readable on devices of all sizes.
  • Avoid CTA buttons that launch new windows in mobile devices.
  • Keep the CTA button above and in the center of the fold. Avoid vague call-to-action buttons like “Learn more.”

Improve website speed

Load time is one of the elements of core web vitality. The faster a website page loads, the better the user experience.

Provide two tools first

https://pagespeed.web.dev/

https://gtmetrix.com/

Let’s use a tool to test

User experience speed

I believe that most of my readers have used this speed test tool, before his domain name was with Google. , but it was changed later, and I don’t know why.

We can directly judge the opening speed of the website on the mobile or PC side with the same evaluation score. Careful friends will find that the two indicators I circled in the picture above are exactly the “maximum content” mentioned at the beginning. Draw” “Cumulative Layout Offset”,

The website speed score can give you three points for reference.

A total of 0-100 points, of which 0-49 is equivalent to poor performance; 50-89 reminds you that you need to improve, and 90-100 is a better result. But this needs to be judged according to the size of the site, depending on the situation.

User experience speed

After reading the test scores, there are corresponding rectification suggestions below. Even if you are new to the website, you can understand the reasons that affect the opening speed of your website.

Improve website security

First, you still log in to GSC, click Security Questions and Manual Actions at the bottom left, and then click Security Questions

Check User Experience

If you get feedback that no issues were detected, congratulations, the site is well secured. If he gives you the details of the problem, then you need to solve it in a targeted manner.

There is also a problem with hptts. SSL means Secure Sockets Layer. This digital certificate provides authentication for the encrypted connection of the website. It is strongly recommended that you install this certificate at the beginning of your website, otherwise you will have to do a 301 redirect later.

Improve the quality of your website content

Some readers will be very strange to read this, why I have never had content in front of me that will affect the user’s experience, but I will think of improving the quality of the content later.

Otherwise, some websites do well even if they don’t have a good content impact. But that’s a small part after all, and it’s probably working in many other ways that we haven’t seen.

If you want to do a good job of user experience, then your content is best to keep up. And how to write content I have written an article before,

On-site SEO Part 7: 17 Effective Tips for Optimizing Your Blog Content

It has all the tips for content marketing mentioned in detail. And here I will briefly talk about the dos and don’ts of content marketing.

Create for your users, solve your users’ pain points

Skyscrapers are always a good idea

Write a catchy headline and design a persuasive introduction

Use small goals for articles to break up paragraphs, bold key points or use different colors

Make as few mistakes as possible in grammar and spelling

The pictures of the article are relevant and give a good sense of experience

Show Google that you’re an expert at this, someone who embodies EAT

Reduce your site’s bounce rate

In fact, when it comes to the term bounce rate, it is very broad. I won’t talk too much here. We probably know that when your website bounce rate is higher than 50%-60%, then a certain page of yours may not be doing well enough. There is some room for improvement

I will briefly mention a few ways to reduce the bounce rate and increase the time users spend on the site.

  • Limit the number of CTAs to avoid users feeling conflicted about clicking
  • Use video on your homepage and other important pages to attract your audience. As long as he clicks on the video, it can stay for at least 2 minutes, but you need to ensure the quality of your video.
  • Set up exit-intent popups to show targeted information to users when they are about to leave your site.
  • Improve your website navigation to make it easier for users to find the information they are looking for.
  • Make sure your page content is easy to understand.
  • Add corresponding internal links on each page, not only for the benefit of users, but also for Google

Remove intrusive interstitial ads

Let me talk about what is an intrusive interstitial ad, there are two pictures below

In-stream ads

Both ads are intended to make the user “click to download our app”, but the first user can selectively click, but the second way, the user either clicks, or the key website. So the second one is not advisable. Our website needs to avoid similar advertising pop-ups.

Article summary

In terms of user experience, in fact, we still have a lot of knowledge that we have not talked about, but in the optimization process, we can optimize according to our own website.
If you have a website that you think is not bad, then you can give corresponding optimization measures based on the feedback from Google Analytics.

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