Shock! The user experience of this foreign trade website has reached 100 points!
Some readers may be wondering why I wrote about user experience in the last article, and how can I write about user experience in this article.
ok This article was really not in my plan, so let me talk about the reason for writing this article first.
One is that the user experience is really important. The last article was only written around the algorithm updated by Google in August last year, and what I said was rather one-sided, so I wanted to add another article.
The second is because the last article was published for 3 days, and the number of views was only 200. In fact, I was a little worried when I saw this reading volume, because I thought that most of my readers were relatively knowledgeable or interested in seo. Otherwise, they might as well read the prose of other bloggers.
But when I saw that an article I wrote about user experience was only read 200 times, and my other articles averaged 500+, I thought I should reflect, why?
Maybe my title is not enough for the headline party, maybe the WeChat push algorithm really needs a lot of likes and watching, it doesn’t matter.
Let me make an analogy first. If it were me, if I saw an article written by someone else about user experience or search intent, no matter what the content was, I would definitely click in and take a look. I think this is an SEOer The reason is because I know that user experience is really important, and maybe other people’s knowledge is not as good as mine, but I only need to learn one or two knowledge points in the article.
Unwittingly, I seem to be leading my readers astray. I talked about a lot of technical knowledge before, from the inside to the outside of the site, about the content of the website, and about the use of tools. Although I have emphasized many times that the website is only the basics, the content needs to be in-depth, the external chain needs to be purchased carefully, the tools need to be used reasonably, and so on.
But it may still cause readers to lose focus, plunge into the website, and frantically output. That’s why it leads to a topic that is so important to user experience, and the number of readers is only 200.
So I don’t plan to carry out this article with any logic, I just want to talk about my understanding around the topic of user experience. Then I will write a separate article on user search intent. Many people may not have heard of SIO (search intent optimization), but it doesn’t matter, as long as you keep paying attention to me, you can grow up with me slowly.
I often say Google SEO = on-site SEO + content + external links
I don’t know if any of my classmates have thought about why this is?
We do all the technical indicators on the site so that Google spiders can come to our website.
Then we set up all the tags in the site again, so that the Google robot can better crawl the information of the website when he comes to our website. When he first came to the page, we gave him a signal and told him directly What does this page do.
Then after he receives our signal, he will check whether the general content of this page is consistent with the signal you gave, because he needs to give each search user the most matching content, and everyone will believe it.
Then how does it determine the matching content and which one is the most suitable for users? That is to see who has the most votes and whose votes are more convincing. At this time, it is the role of the external chain.
ok The above is what I think is the overall logic of seo. Google in the past few years to the present, and even in the future, he is from the user’s point of view. Simply put, as long as your website is a website that users like, then Google will support you and give you a ranking.
Maybe many people came out of Baidu seo, and they always use Baidu’s logic to face Google, but this is not right. There is a world of difference between the two. If there are readers who are interested, I can do it later. Let me tell you the specific reasons, and I won’t go into details here.
So, the user experience of our website is really important.
So what is user experience, or what aspects of user experience include.
It’s pretty broad to say it in detail. For example, the click rate of the website, the bounce rate of the website, the dwell time of the website, the visited pages of the website and so on.
And the click-through rate of the website will be affected by whether the title of the website is unique and whether the description is eye-catching. For example, my last article “How important is website user experience to Google SEO…” is a relatively unsuccessful title.
Website bounce rate will be affected by website speed, website content, website page design, website navigation, CTR button, SSL, etc.
The time spent on the website will be affected by the quality of website content, content depth, website video, and pop-up advertisements.
User experience includes but is not limited to the above factors.
The most direct way to improve the user experience is to check your GA data, observe the data indicators of all pages of your website, and then make targeted website improvements.
For websites with seriously insufficient user experience, Google will not only not give you SEO rankings, but also be very unfriendly to your Google ads ads, which will then lead to poor conversion rates and high-priced links.
Go back to Google seo, imagine that when you search for a led display manufacturer, Google gives you a website that sells led retail. At this time, do you think that Google is very unreliable, and then switch to other browsers.
I think that for many years to come, for Google SEO, external links will become less important, and website content will become more and more important because it is closely related to users.