Before writing this article, I deliberately visited a lot of SEOers online and offline to discuss the daily work of SEO. Among them, there are new sites and old sites; some have great traffic, and some have no traffic; some are operated by individuals and some are operated by teams. There are mountains outside the mountains, and there are people outside the people. Always maintain a humble attitude, which is the way to do things.
This is the first update of this year, or it was urged by readers. The SEO books that were promised to readers have been confirmed, and the list of personnel will be announced in the Ruofan readership. Thank you for your support.
Below is the outline of this article
For the production plan, I recommend everyone to use Google Drive. Not only can you clearly understand the work that you or your employees do every day. And can directly initiate sharing with others.
Friends who have never used Google Dreve are embarrassed to say that they are Googlers. There’s no harm in knowing it, and showing you how the site looks.
You can store not only documents, but tables, files, etc.
This is a document shared with me by a Pakistani content creator who can fully demonstrate his writing skills without sending me the original document.
It is very important that the level of the network disk is clear and organized. Here I will learn from John’s level to tell you about it.
Project 1 (website 1)
Keyword Research (documents such as keyword research, competitor lists, market research, etc.)
Content Writing (puts content writing schedule, writing guide, and writer’s manuscript archive, etc.)
Content Update (put content update list, update guide, etc.)
Link Building (post external link tracking form, and details of different campaigns)
Technical SEO & Audit (put documents related to technical optimization, website self-audit related materials)
Data Analytics (recording keyword rankings, traffic changes, sales data, etc.)
Others (website login information archive, other materials, etc.)
Project 2 (website 2)
Project 3 (website 3)
If it is classified according to this directory, I will not say whether it can be a good website, but at least you can clearly understand what you have done for this website and how much effort you have spent.
If you are a manager or boss, you need to understand that SEO is not a short-term effect, so when the company decides to do this, it must have a long-term goal, otherwise it will be difficult for the employees below you to do things.
If you are an seo operator, at the beginning of the project, you should tell your boss or superior that seo is not a short-term thing that can see results, and let him be more understanding and tolerant. It can save a lot of conflicts for your later work.
If it is a new site, I think it will be more reasonable to set the stage target at about half a year. If it is an old site, it needs to be judged according to the situation of the site.
So where can we set our goals for this half-year?
1. Top 10 Google keywords included
2. Top 100 Google keywords included
3. Website page collection
4. Website traffic curve
I’ll explain why these goals are set
First of all, Google homepage keyword ranking is the most direct performance of SEO.
Before we start optimization, we will do keyword research, layout and peer analysis to determine our optimization strategy. Then according to the keyword search popularity and the current status of the website itself (whether it has obvious core competitiveness) to determine our keyword goals.
Google’s top 100 keywords are included to make up for the lack of home page rankings.
Compare When your homepage rankings are not meeting your expectations, you can look at how many keywords there are still rankings for. And whether there is still a lot of room for optimization for the keywords that rank in the back. How far is it from your homepage keyword goal? Here we don’t need to manually search for optimized keywords, just use semrush or ahrefs to export the data directly to excel. unified view.
If you do not meet the above two standards, you can try to check whether the page index of the website is directly proportional to the overall website. If your website is not indexed, what about keywords on the Google homepage.
The website traffic curve, in addition to keyword compliance, I think this is also very important. But I think it would be more appropriate to set it at 8 months to 1 year. Whether a website is operating in a healthy state. Looking at the flow graph, it will be obvious, there is no doubt about this.
We have discussed the results above. Now that we have formulated the target results, we also need to split the results into processes. This step is very important.
In my communication with many SEOers, I found that if the website can truly achieve the expected goal or even surpass the goal, there must be a clear split goal and work. Those who don’t make the site’s performance, it’s basically difficult to say their weekly or daily plan is very clear.
Dismantling goals can be divided into monthly, weekly, daily
When we can’t figure out what the result will be, we can only make the process better. Therefore, the work plan must not be generalized.
Imagine the work plan your employees gave you: write product articles, write company news, find external chain platforms, publish external links, and optimize the site.
Do you think it’s good or bad, in my opinion, these are substandard work plans.
The work plan we should do should be like this:
Article part: time period, how many articles are written, what standard does each article meet, such as the number of words, whether it is original or not
External chain part: time period, how many external chains to do, and whether it needs cost support.
In-site part: time period, how many product pages to optimize/update, and customize the standardized process. As for how to determine the standard version, students who don’t understand can go and see the series of articles I wrote on the site.
On-site SEO summary – hands-on teaching you how to do On Page SEO
All in all, the more detailed the goals you set for yourself, the better, especially the time plan, which must be clear, it can stimulate your fighting spirit.
Personal operation will be divided into two situations, one person operates one website, and one person operates multiple websites.
First of all, running a site by one person is actually feasible in most B2B sites. As long as you have a clear plan and the right seo strategy, and can execute according to the plan.
But if your employee doesn’t have any plan or the plan is very perfunctory, he may be sitting idle all day. When you are not satisfied with his optimization results, he will justly say that the time is not up or reason with you for various other reasons.
I don’t recommend running multiple sites by one person. I think everyone’s energy is limited, and it’s not good to spread too much.
The websites operated by the team are mostly large platforms or B2C. Needless to say, large websites need to be operated by multiple people. Because the website has many SKUs and needs to be updated frequently, the corresponding pages also need to do a lot of label settings. As well as internal links, etc., it will take more optimization time than B2B websites.
The following is the daily work of SEO, we can divide it into two different website stages, the initial stage, the middle stage and the later stage,I have basically written the content of the corresponding section before, you can selectively enter the corresponding article to read
Early stageTo lay the foundation-based, heavy quality.
The main work includes:
1. Keyword research and layout of the website:
On-site SEO Part 4: How to conduct keyword layout for website SEO
2. Peer analysis, analyzing website structure, keywords, traffic, page advantages, etc.:
3. Regularly check the website listing status
4. Update products (B2C)
5. External chain work:
External links in practice – what external links are suitable for the new site
6. Labels on the site:
On-site optimization part 1: The importance of page tags for website SEO
7. Website content:
On-site SEO Part 7: 17 Effective Tips for Optimizing Your Blog Content
Middle and latework
1. Use tools to view data, Google Analytics, Google Search, Ahrefs, etc. can be used
SEMrush Tutorial The most detailed complete guide to SEMrush in 2021
Ahrefs Tutorial A complete Ahrefs tutorial for beginners and veterans
2. Check the website page bounce rate, page stay time, click-through rate, etc., about once a week or longer, it is recommended to use Google Analytics
3. External chain work, which accounts for the main part of the project:
Off-site SEO Part 3 – Teach you how to do Guest Post (guest blog)
5. The content of the website can be kept updated and the depth of the article can be maintained.
6. Optimize website user experience, check website speed, mobile pages, content structure and internal links:
On-site SEO Part 5: How to Improve Mobile Performance – Google AMP Technology
7. Pay attention to Google’s latest algorithm information and communicate with peers
Google’s important algorithm update history (recommended collection, ready for use)
More learning content： 黑马资源网